It’s taken a few years and my mom’s attendance at seminars hosted by better minds than mine, but my family’s papers are now tweeting.
Of course, the page is starting off small. Tweeting when the papers come in was an idea I told my mother over three years ago, when I was working over Christmas break my freshman year and mentioned how it could be a solution to getting dozens of calls every Wednesday night asking if the papers had arrived.
Since then, there’ve been additional ideas thrown around, starting with when there were two tornadoes in Odessa the next summer and I mentioned how helpful it would be if we could get the information we had from the police scanners out to everyone else, since there were three siren blasts and it was two days after the Joplin tornado. More recently, my mom has gone to workshops on social media for weekly newspapers, and I even drafted her a page-long social media strategy.
So far, it seems we’re sticking with letting people know when the papers are in town. But that’s okay. It’s going to be challenging enough to make this work, since most people who pick up their papers on Wednesday nights are far, far beyond the average Twitter user’s age.
And then maybe soon we’ll start with the news and teases on the stories in the paper. I have a feeling that in the fall it might host some football scores. But for now, I’ll say we have a start.